Dalimaan Optics Platform, one of the leading Saudi platforms specialized in eyewear, has announced the launch of a set of smart services and interactive technologies aimed at enhancing the customer experience and reinforcing its leadership in the Kingdom’s eyewear and lenses market.

The latest updates include a Virtual Try-On feature using Augmented Reality (AR), in addition to an advanced Artificial Intelligence system that provides personalized recommendations based on the user’s face shape and lifestyle.

The platform has also introduced an instant remote consultation service with certified optometrists, allowing users to receive direct professional support without the need to visit a physical branch.

The platform’s management emphasized that these developments are part of the company’s ongoing digital transformation strategy, aligned with Saudi Vision 2030, and are designed to support the concept of smart shopping and personalized experiences.